Privacy Policy

• Account information: name, email address, encrypted password credentials, linked Google or Apple account identifiers when you choose those options, account role, and security settings.
• Assessment information: answers, drafts, scores, profile information, generated reports, recommendations, feedback, and report-view activity.
• Couple information: spouse invitations, connection status, license assignments, and information used to produce and provide a shared couple report.
• Professional or organization information: enrollment, assignments, or access relationships when you intentionally participate through an authorized church, event, counselor, coach, or organization feature.
• Sponsored-license information: the sponsoring organization, package capacity, aggregate redemption totals, and the license issued to your account. Redemption codes are stored as one-way hashes.
• Transaction information: product, price, purchase status, Stripe transaction identifiers, refunds, and related records. Stripe processes payment-card information; we do not receive or store your full card number.
• Technical and security information: IP-derived security data, device or browser information, authentication cookies, trusted-browser tokens, passkey public keys and device labels, logs, timestamps, and activity used to secure and operate the service. Passkey biometric data remains on your device and is not provided to us.
• Analytics and campaign information: page visits, referring pages, limited campaign parameters, registration and checkout events, purchase confirmation, browser or device information, IP address, and cookie or similar identifiers used to understand service use and measure outreach.
• Communications: support requests, feedback, and notification preferences.

We use information to:

• create and secure accounts;
• administer assessments and generate individual and couple reports;
• connect spouses and assign purchased or complimentary license seats;
• process purchases, refunds, receipts, and fraud prevention;
• send service, security, assessment, invitation, and report notifications;
• provide authorized event, organization, professional, and administrative features;
• measure the effectiveness of outreach, including advertisements placed on Facebook and Instagram;
• troubleshoot, audit, analyze reliability, and improve the service; and
• comply with law, enforce agreements, and protect users and the service.

Assessment responses may reveal sensitive relational, emotional, spiritual, behavioral, or personal information. Please provide only information you are comfortable submitting to a digital service. Do not include unnecessary identifying information about children, third parties, alleged crimes, medical emergencies, or other people who have not consented.

We may share information only as reasonably necessary:

• With your spouse: when you use Couple features, the shared report may display designated scores, themes, comparisons, and recommendations to both connected spouses. Raw passwords are never shared.
• With authorized professionals or organizations: when you knowingly enroll in or accept an invitation to a feature that provides an assigned counselor, coach, church, event, or organization access. The interface should identify the applicable relationship or access context.
• With a license sponsor: a church or organization that only sponsors licenses receives aggregate claimed, remaining, and total license counts. Sponsorship alone does not disclose participant names, emails, answers, scores, or reports.
• With service providers: vendors that host infrastructure, process payments, send email, provide security, measure website or campaign activity, or support operations, subject to appropriate contractual or legal obligations.
• For legal and safety reasons: when reasonably necessary to comply with law, lawful process, protect rights or security, investigate abuse or fraud, or respond to an emergency where disclosure is permitted by law.
• In a business transaction: as part of a merger, financing, reorganization, sale, or transfer, subject to applicable law and continued protection of the information.

We do not sell personal information or assessment responses, and we do not use assessment responses for third-party targeted advertising. We do not display third-party advertisements within the Intentional Marriage Health Profile.

A limited number of authorized platform administrators may access account, assessment, report, and operational information when needed to provide the service, handle support or recovery, investigate security or privacy concerns, review reliability, or meet legal obligations. Access should be limited to legitimate operational purposes and protected by administrative security controls.

This consumer assessment is separate from counseling services. Using or purchasing it by itself does not create a counselor-client relationship. Whether HIPAA or another professional confidentiality rule applies depends on the specific context and parties involved. This Policy does not replace a Notice of Privacy Practices, informed-consent document, or record policy that may separately apply if you enter an actual counseling relationship.

We use cookies and similar technologies necessary for authentication, session continuity, trusted-browser security, preferences, fraud prevention, and core service operation. Disabling essential cookies may prevent account access or proper operation. We do not represent that every browser “Do Not Track” signal can be honored uniformly.

We also use Google Analytics to understand service activity and Meta Pixel on a limited set of public marketing, pricing, registration, legal, sample-report, and purchase-confirmation pages. These tools help us measure visits, registrations, checkout initiation, completed purchases, campaign performance, and the effectiveness of advertisements placed on Facebook and Instagram. They may receive browser or device information, IP address, referring-page information, limited campaign parameters, cookie or similar identifiers, and the measured event.

Meta Pixel does not load on assessment, dashboard, individual-report, couple-report, invitation, professional, church, or organization pages. We do not send Meta assessment answers, scores, report content, names, email addresses, spouse information, counselor or organization information, or payment-card details. Google Analytics receives redacted page paths and limited campaign parameters rather than assessment answers or report content.

We retain information for as long as reasonably necessary to provide purchased access and reports, maintain transaction and security records, resolve disputes, meet legal or accounting obligations, and protect legitimate business interests. Retention periods may differ by data type. We may retain deidentified or aggregated information that can no longer reasonably identify you.

We use reasonable administrative, technical, and organizational safeguards designed to protect information, including access controls and encrypted connections. No system can guarantee absolute security. If a qualifying breach occurs, we will provide notices required by applicable law.

You may update certain account information and notification preferences through the service. You may request access, correction, or deletion of personal information through our contact form. We may need to verify your identity, and some information may be retained when required or permitted by law, for transaction records, security, dispute resolution, or preservation of another participant's lawful access to a shared record.

You may also use browser or device controls and the privacy or advertising controls offered by Google and Meta to limit nonessential analytics or advertising measurement. Blocking these technologies does not prevent access to the assessment, although some campaign attribution may be unavailable.

The service is intended for adults age 18 and older. We do not knowingly offer assessment accounts to children. Contact us if you believe a child submitted personal information without appropriate authorization.

Stripe, Google, Apple, Meta, and other linked or integrated services maintain their own privacy practices. We encourage you to review the Google Privacy Policy, Apple Privacy Policy, and Meta Privacy Policy. We are not responsible for third-party websites or services we do not control.

We may update this Policy as the service or law changes. The effective date above identifies the current version. Questions or privacy requests may be submitted through The Intentional Way contact form.